Online dating for 40

"I think earlier on there was an idea of it as a hook-up-type site, but I think everybody sees it as not just a grubby site specifically for sexual liaisons.

Now, it's a little bit edgy but still credible in terms of meeting someone on it,." he says.

Where singles once struggled to get a date, apps such as Tinder make it possible to date a different person every night of the week. But there's another vast group of people using these apps who don't want such fleeting interactions.

Aged in their late 30s, 40s, 50s and older, those in this group have often survived the breakdown of marriages and long term relationships, they usually have children and/or demanding careers, have the complications that come with middle age – children, houses, demanding careers – and little desire to be hooking up in bars at midnight.

Aitcheson recently started using the app again after a nine-month relationship – with a woman he met on Tinder – came to an end.

"I think it's a modern way to meet people," he says.

Online dating technology is evolving, fuelled by sexed-up 20-somethings furiously swiping left."I think it's harmless, and it's safe, and for people in my age bracket, over 50, I think it's worthwhile." Joanna (not her real name) returned to New Zealand from a stint in London 10 years ago to find not a dating pool, but a dating puddle."There, it seemed you'd meet a lot more eligible people in your age group."Based on the people I know on Tinder, it is a little less serious, more 'lets hook up and have sex'." IN PRAISE OF TINDER Not so, says Hamish Aitcheson, a Tinder-using 57-year-old father of two.While he's encountered plenty of people looking for a one night stand or just having a laugh, there are hundreds of Kiwis over 40-50 using Tinder to find romance.

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