Growth of online dating industry
One site, which currently has 5,000 active members is Veggie Romance – a dating site for vegetarian and vegan singles.Unlike the majority of dating sites, its membership is hugely skewed in favour of women – just 30% of the sites daters are men.
However, anyone thinking of joining the industry now had better be prepared for a fiercely competitive market. Online dating is one of the few really strong growth industries around; by some estimates, it’s poised to expand as much as 20% to even 30% in the next one to two years. And while there’s no doubt that it’s a terribly tough time for those who are out of work, a small glimmer of good news is coming out of the online dating industry.Recession-proof It appears, judging from the responses to Huffington Post UK’s investigation, that internet dating has not been at all affected by the economic crisis and the pressure it’s put on consumers’ pockets.On the contrary, some of the brands had even witnessed an increase in members as a result of the recession – it’s cheaper to search for love from your laptop at home than it is spending a night in bars and clubs.