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Here’s what my sales figures have looked like: In my experience, four things contributed to the increase in sales: 1.

People like freebies, and they like “expensive” freebies.

I unsubscribed my book from Smashwords faster than you could say “, and enrolled in KDP Select, making my book free for a 24-hour period. After the first hour of “free” promotion, I checked how many copies had been downloaded. At the end of the 24 hour period, my book had been downloaded 400 times – a lot more than I’d sold during six weeks of being in the Kindle store.

After the freebie period was over, people continued downloading the book.

Amazon does not kick you off the charts after your free promotion ends.

Increased cross-promotion When people download your book, it starts appearing in the “People who bought this book also boughtÖ..” and “Recommended for you” sections, further increasing visibility.

Only paid sales now count towards permanent rankings.

Also, sometimes the price no longer displayed next to the word “Free” for some books.

This is similar to e Bay’s “We recommend..” or Youtube’s “Recommended videos” cross-promotion: addictive, aren’t they? Reviews bring more authenticity to your book More downloads = more people reading = more reviews.

I still don’t have a ton of them, but a few stars next to your book makes a difference for fence-sitters.

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Below are some basic guidelines on how to get a book into the Kindle Store, as well as how to approach the KDP Select program to boost your sales. Write your book (report, exposË, whatever) in Microsoft Word, or any other word processor. Format it using Amazon’s quite strict but very logical Formatting Guide.

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