Dating a giant

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The stock has plummeted over 20% in under 24 hours, and is beginning to stabilise at a hugely reduced valuation.

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expect serious competition, and that a major rivalry may emerge in Western markets.

CPO Brian Norgard says , with many of the Badoo-dominated countries also having huge Facebook-using populations (the two are popular in South America, for example).

Facebook undoubtedly has the data to set up elaborate filters and preferences, but any stratification of its users would have to be commensurate with its .

The announcement from Facebook changes the landscape in ways that will take months and years to comprehend.

CEO Mandy Ginsberg and IAC CEO Joey Levin both made reference to Facebook’s mishandling of data in their , drew a far more dismissive response from Match.

The dating giant says it will use the entry of Facebook as a motivator, and push for even better product as a means to compete – an early indication that Ginsberg & co.

Advertising-only at a global scale poses some risks, particularly when consumer trust in Facebook ads is at rock making their way into commentary: the introduction runs counter (in spirit) to the various pledges Zuckerberg made to step back from our personal data in the wake of the Cambridge Analytica furore.

Making dating seem like a natural extension of the way people use the platform likely requires a bit more guile than simply repeating , especially when the first associations consumers have with Facebook are politics and memes.

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